Member Spotlight: Eugenia Kang, Content Designer at Salesforce
Through the Asian employee resource group at Salesforce, I met Eugenia and from the beginning, she’s been a kind, calming presence. I’m grateful to have known her for many years now and to see how she’s evolved to become a Content Designer. Read the article to learn more about Eugenia as a person and a tech professional who successfully transitioned into multiple jobs within Salesforce.
-Rae Rae
About Eugenia
Hi, I’m Eugenia!
I’m a Chicago native (though you’d never guess it from my chattering teeth in the winter) and a caffeine enthusiast. You can find me strolling through craft fairs, checking out the latest matcha shops, or binge watching Korean competition shows on Netflix.
Q&A
Customer Success Chapter
Please share your experience securing a job at Salesforce.
Eugenia: I had a friend working at Salesforce who encouraged me to join the company. I would check LinkedIn occasionally to see if any interesting roles popped up and applied.
Could you describe your role in Customer Success at Salesforce? What did a typical day look like?
Eugenia: I worked regularly with other creatives, program managers, and SMEs to create digital content for customer adoption. You know the first email you receive after buying a product? That’s an example of a deliverable that I worked on.
What inspired you to look outside of the CS org, and how did you land on Technical Writer as your next play?
Eugenia: After a few years, I realized the skills I wanted to develop pointed towards the discipline of Content Design. A mentor connected me to a few Content Designers he worked with in our Product org, and I asked to work on stretch projects for their team. There weren’t open roles for CDX at the time. But I wanted to gain experience in this area with the hope of transitioning if an opportunity arose.
After a few months, they told me they were hiring a Technical Writer on their team and encouraged me to apply.
Technical Writer Chapter
How did you prepare and pitch yourself to land the technical writing role?
Eugenia: I researched the gaps that leaders and teammates wanted someone in the role to fill. I was honest in interviews about my long-term goal of Content Design, which I think the team liked as they envisioned me continuing to support CDX projects while creating technical documentation. So I ended up in a bit of a hybrid role, which fit both my and the team’s goals well.
What do you think made you stand out during the recruiting process?
Eugenia: The interview process wasn’t my first introduction to the team. The team and stakeholders had tangible experience working with me rather than imagining what it would look like through interviews. In the whirlwind of filling a role, I think it helps if the team thinks of you as a good candidate early in the process.
Content Designer Chapter
What do you enjoy about your role right now? What’s something that challenges you in this role?
Eugenia: In case you’ve never heard of it, content design is the discipline of planning, structuring, and creating content to guide users to desired outcomes. We work closely with UX designers to craft clear experiences and use user research to iterate and validate designs.
I enjoy solving interesting user problems. I can spend hours collaborating on designs or reviewing how users respond to flows in tests. And I get to work with talented UX designers, product managers, and engineers on fast-paced projects.
What’s something you’re currently focused on improving or evolving in your role or even non-related to your role?
Eugenia: Understanding AI tools and how they can help me.
General
Do you have any tips or advice for folks looking to switch roles?
Eugenia: Consider stretch projects. Coffee chats paint a general idea of a role. Projects help you understand how you fit into a role. And if you help a team with their workload, it’s beneficial for them as well.
Fun bonus question! What’s your go-to drink fueling you these days?
Eugenia: Mango matcha!
